“Energy and persistence conquer all things.” – Benjamin Franklin
Daily Nugget of Gold 1411
Commercial slogans are designed to sell products and services through one particular method: Conditioning. If an advertiser spends enough money to get people to memorize their slogan, they have a conditioned person for the rest of their lives. That doesn’t always mean that a person will follow through and buy their particular product, but if a person is in their targeted market, the chances do become much better that sales will be made. In short, companies use this method because they can show it yields definite results. Want proof? “Five dollar foot_ _ _ _!” Or if you are over 50, “I’d rather fight than _ _ _ _ _” or maybe, “When it absolutely positively has to get there _ _ _ _ _ _ _ _ _. “
Slogans are nothing more than “affirmations” foist upon us. These affirmations aren’t intended to make us better people or to really benefit from them, other than through the joy of being a willing customer sometime down the road. If these slogans work so well as to get us to spend our money in a certain way, why not employ slogans of our own in order to create a new and better reality for ourselves? Some of us already do this naturally. “No matter how much I eat, I can’t gain any weight.” we’ve heard a few people say. Isn’t that better than when folks say, “Everything I eat turns to fat!” Which reality would you rather live in?
As we create our own slogans, we can make it a point to repeat them again and again, especially if we catch ourselves engaging in negative thinking or behavior we want to avoid. Ben Franklin had a bunch of them, things like: “Early to bed and early to rise makes a man healthy, wealthy and wise.” and, “By failing to prepare, you are preparing to fail.” and also, “Lost time is never found again.” All of these thoughts steer us to a better reality, but only if we incorporate them. The only way to fully and completely do that is to repeat them over and over again until they are well seated deep in our subconscious mind.
As we stand before a choice between two products in the marketplace, advertisers know that we will often choose the product we’ve come to know personally through our internalization of their slogan. That’s why they’re willing to spend mountains of money on associative conditioning we call “slogans”. If it’s that effective, why not adopt this strategy for ourselves and use it to reinforce making the best choices for ourselves?
Question of the Day to Ask Ourselves
“What positive ideals can I instill through the use of my own personal slogans?”
Copyright 2015 Kevin Littleton, all rights reserved.