“Nature will bear the closest inspection. She invites us to lay our eye level with her smallest leaf, and take an insect view of its plain.” – Henry David Thoreau
Daily Nugget of Gold 1663
Lately there has been much hoopla about something called “fake news”. Suddenly, some people have become concerned over the idea that some of the information available in this “age of information” isn’t true at all. Oddly enough, some of the folks complaining about this have been benefiting from it or creating it themselves, so it can be tough to know just who to believe anymore. We decided to weigh in on this from a different perspective. We were going to call that perspective“yours”, but it would not be entirely honest for us to do that, and this arrives at the crux of the problem here. No one has your interests in mind more than you. Sometimes we do things that aren’t in our best interests, too, but today, we’re going to focus our attention on everything and everyone else.
We love Les Brown’s observation that a television show is not the product of the network, it’s the bait. This includes every single show they produce. Most of us associate the word “bait” with traps or fish hooks, and that’s a very accurate way of thinking about this. The product that broadcasters deliver is a group of people someone can sell something to. The item advertisers have for sale could be a physical product, a service, a political idea, ideal, or candidate, or any one of a number of other things.
So what’s this complaint about “fake news”? The complaint is that the bait isn’t pure or real necessarily. Well, that’s not new, actually. Go to a fishing store and you’ll see “lures” which are nothing more than “fake bait”. They have no nutritional value because they were never intended to be consumed by the fish for that reason, they’re only purpose is to get the fish to bite.
Media empires exist today in large, multifaceted structures which may include television, radio, internet, billboards, magazines, newspapers, movies, games, and more. Their interest usually doesn’t end with providing advertisers an audience, their desires now aren’t that simple. At every level there’s a chance to alter the bait in some way, and there really isn’t much concern about the health and well being about the people trapped.
We’ve painted a fairly dismal picture here, and we have even hinted that we ourselves should be held in the mind with some suspicion. This is big league stuff, though. This is stuff you already knew for the most part. We’re going to look at a number of industries like this and see if we can assist you in finding nuggets of usable truth.
Question of the Day to Ask Ourselves
“Where does the money trail take me for this source?”
Copyright 2016 Kevin Littleton, all rights reserved.