“Regard every suggestion that your life may be a failure, that you are not made like those who succeed, and that success is not for you, as a traitor, and expel it from your mind as you would a thief from your house.” – Orison Swett Marden
Daily Nugget of Gold 1664
You probably know what “click bait” is, but just in case- we’ll touch on it briefly. Click bait is some sort of ad or other enticement on the internet- it could be a headline- that wants to “lure you into” clicking on it. Usually, the reward you get is small compared to the amount of advertising you need to endure because of your clicking on it. If there is some enticing information, it’s often parceled out in a series of “clicks” for the next page, next picture, or whatever. The idea is to get your face front and center for as many ads as possible, generally- but it might not just be ads they want you to see.
Click bait items are often “empty calories” with little to no real reward to them, and often we feel offended that we wasted our time going down such a useless path. It used to be that headlines were used to have you buy the paper (or just read it, some papers even today are still “free”) but in the age of the internet, a headline is carefully crafted to have you click on it. Often, once a story is produced, some media companies will try using multiple headlines for the same one just to see what gets people to click on it the most.
Having a healthy amount of skepticism is really an essential element for avoiding many of the traps set with bait, but it’s not the end of the world if we happen to follow one. We just need to keep an open mind and question all of the information presented to us. Just as it’s important to understand that we’re being baited much of the time when we visit a “news site”, it’s also good to know that much of our time following such curiosities is wasted. What do we mean?
When we are reading about some tragedy somewhere, we are often changing our perception about our own lives. If what goes into our mind is bad news, bad news, and more bad news, the bad news will begin to manifest for us personally. The news that news organizations are able to find the most success in attracting an audience is almost always bad news. People think that this is the really important things they need to know, but think about this whole process for a moment. If you take everything that happens across the country or around the world, and distill the very worst of it all into a 30 minute broadcast or a page or two on the internet, you have a very tainted view of what reality is. There are far more uplifting things at that same moment and they don’t get to your eyes.
Why is it that we can drink lots of coffee and only get a little jittery because of it? Because there’s a decent amount of caffeine in it, but unless we consume a huge amount of it, it’s fairly harmless. On the other hand, if we take pure powdered caffeine and ingest even a teaspoon of it, it will likely be deadly.
So what shall we do instead? Join us next time and we’ll share some great ideas on that. May the blessings of the day be yours, friend.
Question of the Day to Ask Ourselves
“What can I do differently to get more empowering thoughts internalized daily?”
Copyright 2016 Kevin Littleton, all rights reserved.